Our Values

Another Kind of Luxury

At Norlha, we believe in the exceptional qualities of a rare fiber, in the skill of our dedicated artisans, and the creation of superior products. We honor each of these guiding principles equally and without compromise.

A Rare Fiber.
Our products are deeply connected to the natural habitat & cultural history of the Tibetan region. Our primary fiber, yak khullu, the dense downy under-coat of yak wool, is durable yet lusciously soft. 

We purchase the khullu from local nomads whose herding traditions on the high plateau date back hundreds of years. 
A Respected Artisan.
At Norlha we know that a special product is not possible without skilled artisans who are highly respected and well-rewarded for their work.

The employees of Norlha earn a reliable and comfortable income which has allowed them to invest in their future, in new homes, in education, and in their health.
A Timeless Product.
From the animal in the pasture, to the gifted hands of our artisans, every piece is a result of the rich heritage of the Tibetan Plateau. 

In a world where fast fashion dominates, we offer a product that will last a lifetime, to be shared with generations to come.

Our Story

The Meaning of "Norlha"

In Tibetan, the word Norlha translates to the "Wealth of the Gods." Tibetan nomads appropriately call their yak "Nor" as they are the source of all their wealth and provide for all their needs year round.

Meet the Founders

Kim Yeshi, President & Co-Founder
The concept behind Norlha was formulated and implemented by Kim Yeshi. Kim studied anthropology at Vassar College (BA) and Buddhism at the University of Virginia (MA). Kim has lived for 30 years in Asia where she has researched and produced textiles and handcrafts.
Dechen Yeshi, CEO & Co-Founder
Kim would not have gone far without her daughter Dechen running the workshop and training its personnel. Dechen is the product of two cultures, Tibetan and Euro/American. She makes a perfect bridge between the Tibetan village community and the demands of the modern luxury market. Dechen and Kim are a close-knit team who work together seamlessly.

Dechen graduated from Connecticut College where she majored in Asian studies and film. She has lived in Amdo since 2005 when she began to research the economics and dynamics of the region. She single-handedly trained all the staff and established the infrastructure for the Norlha workshop.